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Rhetorical Analysis: Invention Work

I began my brainstorming by watching the H&M video, "She's a Lady," twice and analyzed as much as possible. I then watched it two more times and tried to pick three themes I thought were most prominent. The themes I noticed were the body of the woman, the behavior of the woman, and the position (socially) of a woman. So, I watched it over eight more times and typed as many keywords/phrases that would help me form my ideas for my essay. 
Invention Work

  • Body- Then: Skinny, delicate, tall, long straight hair, porcelain skin, lack of body hair. Now: Any body type, can have muscles armpit hair, any color skin, any hair, short, skinny, tall, curvy, short hair, long hair  
  • Behavior: Poised, manners, quiet, light makeup, no opinion, good posture, agreeable, not sexual. Now: Loud, slouching, whatever makeup you want, outspoken, sexual, having fun enjoying life. 
  • Position: below men, submissive, dependent on men. Now: Lady boss, not intimidated by men nor independent on them. 

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